Ultimate Fighting Championship Launches Broadband VOD Service
on [itvt] News Blog, May 30, 2006
Martial arts promoter, the Ultimate Fighting Championship (UFC), has launched a broadband VOD service, called UFC On Demand.
The service offers live streaming video of UFC events, a library of downloadable videos of those events, downloadable episodes of the Spike TV/UFC reality show, "The Ultimate Fighter," and video of preliminary-round fights that is not available for viewing anywhere else (customers have on-demand access to around 40 UFC fights at any one time). The service's content is offered both on a subscription and on a pay-per-view basis. Its digital storefront is powered by Entriq (note: the latter company also powers Channel 4's broadband VOD service), which is also providing all its backend tools, including technologies to protect against content piracy and fraudulent access. Content can be downloaded in either 700k or 1,500k file sizes. "As the fastest-growing sport America, the UFC is striving to satisfy the demand for state-of-the-art multimedia portals for our fans," UFC president, Dana White, said in a prepared statement. "With Entriq, UFC On Demand offers radical new content on either a subscription or pay-per-view basis. By partnering with a company that manages the entire content distribution process, we can focus on our sport and growing the UFC brand."
According to Entriq, the hosted solution with which it is providing the UFC includes a graphically rich digital store with search functionality; enhanced security features through additional fraud management and encryption layers on top of basic DRM; promotional capabilities, such as gift certificates and discount pricing models; and geo-targeting services that restrict access to content to select geographical locations. Entriq also says that its technology integrates cross-platform capabilities that will allow the UFC to expand its content distribution program to mobile and IPTV platforms, going forward.
Martial arts promoter, the Ultimate Fighting Championship (UFC), has launched a broadband VOD service, called UFC On Demand.
The service offers live streaming video of UFC events, a library of downloadable videos of those events, downloadable episodes of the Spike TV/UFC reality show, "The Ultimate Fighter," and video of preliminary-round fights that is not available for viewing anywhere else (customers have on-demand access to around 40 UFC fights at any one time). The service's content is offered both on a subscription and on a pay-per-view basis. Its digital storefront is powered by Entriq (note: the latter company also powers Channel 4's broadband VOD service), which is also providing all its backend tools, including technologies to protect against content piracy and fraudulent access. Content can be downloaded in either 700k or 1,500k file sizes. "As the fastest-growing sport America, the UFC is striving to satisfy the demand for state-of-the-art multimedia portals for our fans," UFC president, Dana White, said in a prepared statement. "With Entriq, UFC On Demand offers radical new content on either a subscription or pay-per-view basis. By partnering with a company that manages the entire content distribution process, we can focus on our sport and growing the UFC brand."
According to Entriq, the hosted solution with which it is providing the UFC includes a graphically rich digital store with search functionality; enhanced security features through additional fraud management and encryption layers on top of basic DRM; promotional capabilities, such as gift certificates and discount pricing models; and geo-targeting services that restrict access to content to select geographical locations. Entriq also says that its technology integrates cross-platform capabilities that will allow the UFC to expand its content distribution program to mobile and IPTV platforms, going forward.
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