Video Ads Prevent Bail-Out
on iMedia Connection
by Roger Park, June 01,2006
CNN Digital Research, the new media research branch of CNN.com, released a study that found video ads double ad awareness and brand image.
The study found that the majority of CNN.com viewers watch all or nearly all of the video ad when presented prior to a news clip. According to the study, 99 percent of viewers watched the entire:30 second ad for financial services, 87 percent for the telecommunications category and 86 percent for the luxury car category viewed the entire ad.
Greg D'Alba, COO of CNN ad sales and marketing, says "What this study proves is that the audience is not only there-- they're watching and they're engaged."
by Roger Park, June 01,2006
CNN Digital Research, the new media research branch of CNN.com, released a study that found video ads double ad awareness and brand image.The study found that the majority of CNN.com viewers watch all or nearly all of the video ad when presented prior to a news clip. According to the study, 99 percent of viewers watched the entire:30 second ad for financial services, 87 percent for the telecommunications category and 86 percent for the luxury car category viewed the entire ad.
Greg D'Alba, COO of CNN ad sales and marketing, says "What this study proves is that the audience is not only there-- they're watching and they're engaged."
posted by Gripplly at
15:25
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