YouTube as the fifth network
on AdJab
by Chris Thilk, May 30th 2006
Engadget, the site whose mere heels we are not worthy to lick, has an interesting little experiment going on. They've been looking at video sharing site YouTube and comparing it against the television networks. In the first installment, they basically posited that YouTube needs to start inserting ads into its video streams. Such insertions would not only ease some coming financial hardships but sort of prove out the validity of the social video community model. This week they compare how such an ad would do compared against the networks in raw viewer number terms. While they allow that a six minute short video might of course have more viewers than a half-hour or hour network show, they break it down into "eyeball minutes" (a great term) and find that YouTube can seriously go head-to-head with the biggest prime-time shows in terms of ad revenue. If this doesn't wake some people up I don't know what will.
by Chris Thilk, May 30th 2006
Engadget, the site whose mere heels we are not worthy to lick, has an interesting little experiment going on. They've been looking at video sharing site YouTube and comparing it against the television networks. In the first installment, they basically posited that YouTube needs to start inserting ads into its video streams. Such insertions would not only ease some coming financial hardships but sort of prove out the validity of the social video community model. This week they compare how such an ad would do compared against the networks in raw viewer number terms. While they allow that a six minute short video might of course have more viewers than a half-hour or hour network show, they break it down into "eyeball minutes" (a great term) and find that YouTube can seriously go head-to-head with the biggest prime-time shows in terms of ad revenue. If this doesn't wake some people up I don't know what will.posted by Gripplly at
17:32
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