Yahoo! eyeing user-generated, licensed content for RP site
on INQ7.com
by Alexander Villafania, June 15, 2006
A month after launching its Southeast Asian operations, online portal and web services firm Yahoo! is mapping out plans to increase user-generated content as well as add more localized services for its Philippine operations.
The front page interface for Yahoo.ph (www.yahoo.ph) would also be among the Southeast Asian Yahoo! portals to be given a fresh look in the next two weeks.
The changes and additional services would be made to all Yahoo! country websites worldwide.
Yahoo! Southeast Asia Sales Director Thomas Sipple said the company is actively in discussions with content and service providers for both the online and mobile telecommunications space as part of the company’s portal build up.
One plan is to provide unique Yahoo! virtual IDs to Filipinos to allow for access to services either by using the Internet or mobile platform.
“What we’re doing here in the Philippines is not just offering what is given by the main Yahoo! page, but finding the right mix of services that will spur Filipinos to keep coming back to the Yahoo! Philippines portal,” Sipple said.
Sipple said Yahoo! is banking on the ubiquity of mobile phones, owned by nearly 40 million Filipinos. The intention is to make Filipinos use their mobile phones to access services usually reserved to Internet users.
“We’ll have marketing plans to entice Filipinos that their phones can be their alternative access for online services,” Sipple said.
Part of its marketing plans is to sponsor the first Asia Interactive Awards, which recognizes the creativity of web designers, online advertising agencies and media companies.
by Alexander Villafania, June 15, 2006
A month after launching its Southeast Asian operations, online portal and web services firm Yahoo! is mapping out plans to increase user-generated content as well as add more localized services for its Philippine operations.The front page interface for Yahoo.ph (www.yahoo.ph) would also be among the Southeast Asian Yahoo! portals to be given a fresh look in the next two weeks.
The changes and additional services would be made to all Yahoo! country websites worldwide.
Yahoo! Southeast Asia Sales Director Thomas Sipple said the company is actively in discussions with content and service providers for both the online and mobile telecommunications space as part of the company’s portal build up.
One plan is to provide unique Yahoo! virtual IDs to Filipinos to allow for access to services either by using the Internet or mobile platform.
“What we’re doing here in the Philippines is not just offering what is given by the main Yahoo! page, but finding the right mix of services that will spur Filipinos to keep coming back to the Yahoo! Philippines portal,” Sipple said.
Sipple said Yahoo! is banking on the ubiquity of mobile phones, owned by nearly 40 million Filipinos. The intention is to make Filipinos use their mobile phones to access services usually reserved to Internet users.
“We’ll have marketing plans to entice Filipinos that their phones can be their alternative access for online services,” Sipple said.
Part of its marketing plans is to sponsor the first Asia Interactive Awards, which recognizes the creativity of web designers, online advertising agencies and media companies.
posted by Gripplly at
10:40
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