User-Generated Content: Threat or Opportunity for Established Entertainment and Media Companies?
on PR Newswire, June 14, 2006
The voracious appetite for reality TV programs, the consumer demand for greater participation and control over their entertainment and media experiences and the arrival of low-cost video production tools have spawned a frenzy for consumer-created or "user- generated content."
The videos on YouTube.com, a popular site for user-created videos, are viewed 50 million times a day.
A new report on the topic "User-Generated Content: Threat or Opportunity for Established Entertainment and Media Companies?" is now available from Rider Research.
User-generated content spans a wide range of genres, including comedy, music, sports, lifestyle, games and news. Currently, this is being delivered over multiple media, including online and mobile media.
The report presents user-generated content in a larger context. It highlights the growing interrelationship between user-generated content services and the established entertainment and media companies.
Media attention has recently been showered on user-generated content, and a growing number of established media and entertainment companies are embracing this genre. But, there has been much coverage of the broader aspects of the market.
This report focuses on:
1) Key business, editorial, social and rights issues impacting the user-
generated content market.
2) The growing intersection between user-generated content and social
networking.
3) The role of advertising in the development of the user-generated
content market, and the emergence of strong user-generated content
brands, such as YouTube.
4) Trends fueling the rise of user-generated content:
Included are profiles of such leading players in user-generated content as MySpace, YouTube, Sharkle, Break.com, Linden Lab, Grouper and Oddcast.
A free extract of the report is available by e-mailing paperboy@riderresearch.com.
Rider Research Inc., headquartered in Baton Rouge, La., publishes The Online Reporter, a paid weekly newsletter about events and trends in the digital media industry for executives in the technology, communications, entertainment and consumer electronics industries.
The voracious appetite for reality TV programs, the consumer demand for greater participation and control over their entertainment and media experiences and the arrival of low-cost video production tools have spawned a frenzy for consumer-created or "user- generated content."
The videos on YouTube.com, a popular site for user-created videos, are viewed 50 million times a day.
A new report on the topic "User-Generated Content: Threat or Opportunity for Established Entertainment and Media Companies?" is now available from Rider Research.
User-generated content spans a wide range of genres, including comedy, music, sports, lifestyle, games and news. Currently, this is being delivered over multiple media, including online and mobile media.
The report presents user-generated content in a larger context. It highlights the growing interrelationship between user-generated content services and the established entertainment and media companies.
Media attention has recently been showered on user-generated content, and a growing number of established media and entertainment companies are embracing this genre. But, there has been much coverage of the broader aspects of the market.
This report focuses on:
1) Key business, editorial, social and rights issues impacting the user-
generated content market.
2) The growing intersection between user-generated content and social
networking.
3) The role of advertising in the development of the user-generated
content market, and the emergence of strong user-generated content
brands, such as YouTube.
4) Trends fueling the rise of user-generated content:
- Mobile content
- New business models
- The impact of content quality on the success of user-generated
content - Increasing cross-platform delivery of user-produced content
- New talent launching careers on user-produced Websites
- The greater impact of virtual worlds
- New compensation policies for user-produced content
Included are profiles of such leading players in user-generated content as MySpace, YouTube, Sharkle, Break.com, Linden Lab, Grouper and Oddcast.
A free extract of the report is available by e-mailing paperboy@riderresearch.com.
Rider Research Inc., headquartered in Baton Rouge, La., publishes The Online Reporter, a paid weekly newsletter about events and trends in the digital media industry for executives in the technology, communications, entertainment and consumer electronics industries.
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