Current TV Inviting Inviting Viewers to Submit Videos on Issues of Tolerance
on Interactive TV Today Newsletter, June 16, 2006
Current TV is inviting its viewers to create short videos that address issues of tolerance and that promote understanding of diversity, under the auspices of an initiative called "Seeds of Tolerance."
Current TV is partnering on the initiative with the Third Millennium Foundation, a private foundation dedicated to promoting tolerance. The latter is offering a $100,000 prize (plus a $15,000 charity donation) for the best user-submitted video: in late August, five semi-finalists will be chosen by a panel of judges that includes 2006 Best Picture Oscar winner ("Crash") Paul Haggis, actor Edward Norton, musician Melissa Etheridge, and comedian Margaret Cho; the semi-finalists will then be posted online, and Current's audience will vote for the grand prize winner and two other finalists. Current TV says that it may air any of the submissions, and that it will compensate their producers accordingly. "We're delighted to fund this project with Current," Third Millennium president, Marco Stoffel, said in a prepared statement. "Change starts with listening. Instead of preaching the message of tolerance to young adults, we want to challenge them to discuss the issue by using their own creativity, voices and perspectives. By making compelling content for TV and the Internet, we invite everyone to join the dialogue."
Current TV is suggesting that video submissions examine such topics as "racism, sexism, homophobia, ageism and discrimination based on social class, physical disability, or religion." Submissions can be uploaded on the broadcaster's Web site (www.current.tv/tolerance), and will be accepted until August 15th. Videos can be up to 10 minutes long, though Current TV says that it would prefer that they be 3-5 minutes--i.e. the standard length of its programming "pods." Submissions must include up to 250 words on "why the featured issue is meaningful and how this story can inspire, or has inspired, positive change," the broadcaster says.
Current TV, which is targeted at the 18-34 demographic, is the brainchild of former US vice president, Al Gore, who serves as the chairman of its parent company, INdTV Holdings, and his business partner, Joel Hyatt, who serves as INdTV's CEO. It features short-form informational content, dubbed "pods," around a third of which is contributed by viewers via its Web site. The channel, which pays for all user-generated content that it airs, also invites its viewers to help determine its programming schedule by voting for video submissions on its site.
Current TV is inviting its viewers to create short videos that address issues of tolerance and that promote understanding of diversity, under the auspices of an initiative called "Seeds of Tolerance."
Current TV is partnering on the initiative with the Third Millennium Foundation, a private foundation dedicated to promoting tolerance. The latter is offering a $100,000 prize (plus a $15,000 charity donation) for the best user-submitted video: in late August, five semi-finalists will be chosen by a panel of judges that includes 2006 Best Picture Oscar winner ("Crash") Paul Haggis, actor Edward Norton, musician Melissa Etheridge, and comedian Margaret Cho; the semi-finalists will then be posted online, and Current's audience will vote for the grand prize winner and two other finalists. Current TV says that it may air any of the submissions, and that it will compensate their producers accordingly. "We're delighted to fund this project with Current," Third Millennium president, Marco Stoffel, said in a prepared statement. "Change starts with listening. Instead of preaching the message of tolerance to young adults, we want to challenge them to discuss the issue by using their own creativity, voices and perspectives. By making compelling content for TV and the Internet, we invite everyone to join the dialogue."Current TV is suggesting that video submissions examine such topics as "racism, sexism, homophobia, ageism and discrimination based on social class, physical disability, or religion." Submissions can be uploaded on the broadcaster's Web site (www.current.tv/tolerance), and will be accepted until August 15th. Videos can be up to 10 minutes long, though Current TV says that it would prefer that they be 3-5 minutes--i.e. the standard length of its programming "pods." Submissions must include up to 250 words on "why the featured issue is meaningful and how this story can inspire, or has inspired, positive change," the broadcaster says.
Current TV, which is targeted at the 18-34 demographic, is the brainchild of former US vice president, Al Gore, who serves as the chairman of its parent company, INdTV Holdings, and his business partner, Joel Hyatt, who serves as INdTV's CEO. It features short-form informational content, dubbed "pods," around a third of which is contributed by viewers via its Web site. The channel, which pays for all user-generated content that it airs, also invites its viewers to help determine its programming schedule by voting for video submissions on its site.
posted by Gripplly at
10:27
0 Comments:
Post a Comment
<< Home