Times Online Launches Web TV and Video Service
on VOX, June 8, 2006
The U.K.'s Times Online, the website of the Times and the Sunday Times, has launched a new online TV and video service, which at launch will be sponsored exclusively by Cisco Systems, in a six-figure deal. Cisco branding will appear throughout the Times Online TV pages and TV ads regularly interspersed between videos. The service is powered by online video broadcasting solutions provider ROO. The service offers dozens of news, business, entertainment and other features, including from Reuters. Over time, exclusive content from Times Online and its partners will be offered on the service.
"Our partnership with Cisco on Times Online TV is important for two reasons - firstly it demonstrates technology innovation in action, and that works well for Cisco as well as for us. Secondly, it's a strong partnership that shows how we can create advertising environments that work hard for the advertiser, and genuinely cater for audience demand," Ian Clark, Advertising Director, Times Newspapers Limited said in a statement.
The Times and Times Online are part of Times Newspaper Ltd., a subsidiary of News International, which is part of News Corporation company.
The U.K.'s Times Online, the website of the Times and the Sunday Times, has launched a new online TV and video service, which at launch will be sponsored exclusively by Cisco Systems, in a six-figure deal. Cisco branding will appear throughout the Times Online TV pages and TV ads regularly interspersed between videos. The service is powered by online video broadcasting solutions provider ROO. The service offers dozens of news, business, entertainment and other features, including from Reuters. Over time, exclusive content from Times Online and its partners will be offered on the service."Our partnership with Cisco on Times Online TV is important for two reasons - firstly it demonstrates technology innovation in action, and that works well for Cisco as well as for us. Secondly, it's a strong partnership that shows how we can create advertising environments that work hard for the advertiser, and genuinely cater for audience demand," Ian Clark, Advertising Director, Times Newspapers Limited said in a statement.
The Times and Times Online are part of Times Newspaper Ltd., a subsidiary of News International, which is part of News Corporation company.
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