Consumers More Accepting of Digital Media, Stay True To Traditional Choices
on MediaBuyerPlanner, June 4, 2006
According to a new report from Ipsos Insight called "More Evolution Than Revolution: Most Consumers Ambivalent About Emerging Digital Video Choices," one in seven consumers would accept ads embedded in free downloads of TV shows, writes MediaPost. However, while consumers are beginning to embrace digital media, they're not ready to give up traditional media like TV, said Todd Board, svp for technology and communications at Ipsos Insight.
While 13 percent of respondents said that next year they would "seriously consider" downloading podcasts of TV shows containing ads through which they couldn't skip, 11 percent said that they would pay $1.99 for a downloaded TV show that they could copy to devices like DVDs or video iPods three times.
Many web users said they would continue using traditional means of entertainment as well, with 18 percent of respondents expecting to watch more TV in real time next year. Comparatively, 13 percent expect to watch more TiVo-ed or recorded programs and 6 percent anticipate viewing more TV online.
According to a new report from Ipsos Insight called "More Evolution Than Revolution: Most Consumers Ambivalent About Emerging Digital Video Choices," one in seven consumers would accept ads embedded in free downloads of TV shows, writes MediaPost. However, while consumers are beginning to embrace digital media, they're not ready to give up traditional media like TV, said Todd Board, svp for technology and communications at Ipsos Insight.
While 13 percent of respondents said that next year they would "seriously consider" downloading podcasts of TV shows containing ads through which they couldn't skip, 11 percent said that they would pay $1.99 for a downloaded TV show that they could copy to devices like DVDs or video iPods three times.
Many web users said they would continue using traditional means of entertainment as well, with 18 percent of respondents expecting to watch more TV in real time next year. Comparatively, 13 percent expect to watch more TiVo-ed or recorded programs and 6 percent anticipate viewing more TV online.
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