BBC To Put World Cup on Internet
on Media Buyer Planner, June 4, 2006
Entering into a deal with marketer Infront Sports & Media, the BBC has announced that it would simultaneously stream all of its live televised coverage of the 2006 World Cup over broadband for free, writes Media Life. Along with the live online coverage, users can view bonuses like minute-by-minute commentary written by BBC journalists, World Cup on-demand highlights packages and an hourly desktop sports alerts.
BBC Sports - which also plans to stream this year's Wimbledon Championships on its site - said that the online service is its latest effort to capture daytime mindshare.
Entering into a deal with marketer Infront Sports & Media, the BBC has announced that it would simultaneously stream all of its live televised coverage of the 2006 World Cup over broadband for free, writes Media Life. Along with the live online coverage, users can view bonuses like minute-by-minute commentary written by BBC journalists, World Cup on-demand highlights packages and an hourly desktop sports alerts.BBC Sports - which also plans to stream this year's Wimbledon Championships on its site - said that the online service is its latest effort to capture daytime mindshare.
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