Microsoft Will Catch YouTube in Consumer Generated Content
on Always On
by Andy Plesser, June 19, 2006
Declares MSN's Todd E. Herman...and "We are out Tivoing TiVo" with consumer demand for clips
Microsoft is going to launch a program to bring consumer generated content to the MSN site. As far as we can find, not much has been said about the program, code named Warhol, and the company is revealing very little.
We met Todd Herman, director of Advertising and Business Strategy at MSN, at the Manhattan offices of Microsoft, where MSN had hosted a conference organized by Third Way Brand Trainers and Business Development Institute on the topic of web video. Todd declined to tell much about Warhol, but he did share a fascinating look at this pivotal time for online video.
Todd addressed the success of YouTube, and stated that Microsoft will match their uploads of consumer generated video before too long.
He also told us that with the consumer in control, demand for video clips of the NBC News broadcasts were rocketing -- in their way of thinking they are "out Tivoing Tivo."
Here's a transcript of some of Todd's comments to Beet.TV:
"YouTube got to the party early with user generated video there's no doubt, but given the four hundred million uniques, the reach that we have, we don't think we'll have a problem finding the one percent of the people who are willing to upload."
by Andy Plesser, June 19, 2006
Declares MSN's Todd E. Herman...and "We are out Tivoing TiVo" with consumer demand for clips
Microsoft is going to launch a program to bring consumer generated content to the MSN site. As far as we can find, not much has been said about the program, code named Warhol, and the company is revealing very little.
We met Todd Herman, director of Advertising and Business Strategy at MSN, at the Manhattan offices of Microsoft, where MSN had hosted a conference organized by Third Way Brand Trainers and Business Development Institute on the topic of web video. Todd declined to tell much about Warhol, but he did share a fascinating look at this pivotal time for online video.
Todd addressed the success of YouTube, and stated that Microsoft will match their uploads of consumer generated video before too long.
He also told us that with the consumer in control, demand for video clips of the NBC News broadcasts were rocketing -- in their way of thinking they are "out Tivoing Tivo."
Here's a transcript of some of Todd's comments to Beet.TV:
"YouTube got to the party early with user generated video there's no doubt, but given the four hundred million uniques, the reach that we have, we don't think we'll have a problem finding the one percent of the people who are willing to upload."
posted by Gripplly at
11:27
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