Video on Web News

23 June 2006

Apple iTunes Movie Plans

on iMedia Connection
by Roger Park , June 21,2006


Apple Computer Inc. is said to be in talks with major Hollywood studios about offering downloadable movies on its iTunes Music Store later this year, the Daily Variety reported. Microsoft Corp. has also been holding talks with studios about licensing movies and television shows for download on Microsoft portable video devices, the Wall Street Journal reported.

Microsoft Corp.'s talks are seen as a way to compete with the highly successful Apple Video iPod.

The companies did not disclose when the services or products would be available but it is speculated that the Apple iTunes Music Store would sell downloadable movies for $9.99.

Apple is currently in talks with Walt Disney Co., Time Warner Inc.'s Warner Bros., News Corp.'s Twentieth Century Fox, Sony Corp's Sony Pictures Entertainment, General Electric Co.'s Universal Studios and Viacom Inc.'s Paramount Pictures.

"As the entertainment audience is steadily becoming more fragmented, it's time for studios to diverge from traditional release windows and viewing platforms. It's an important step that innovators like Apple are enabling more flexible, viable and profitable ways to meet consumer demand for entertainment that fits into their busy lifestyles," says Jodi Harris, editor, Entertainment Spot, iMedia.

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