Advertising Search Becomes A Reality: TiVo Product Watch
on Robin
May 09, 2006 - Advertising search allows consumers to voluntarily seek and access personally selected commercial information (ads) on product and services they are interested in.
TiVo, the company that pioneered a brand new category of television-ads skipping products with the development of the first commercially available digital video recorder (DVR) which allows individuals to select and watch their favourite television programming when and where they want to, has just announced the launch of its new advertising search product named 'TiVo Product Watch' which offers advertisers an innovative new way to reach TiVo subscribers who are actively looking for commercial products and information.
We are in a new video/television era, where consumers not only expect to have greater choice and more control, but actually proactively demand it. Advertising search provides the means to place the user once again in the control seat, even when it comes to television advertising, a daily experience on which television viewers had lost all of their controls.
Search advertising, which means the ability for the user to select and watch advertising messages according to her preferences, allows advertisers to spend their money much more effectively and efficiently than traditional ads fired at millions of uninterested viewers could.
By providing searchable ads content in highly requested consumer categories, TiVo Product Watch leverages its strong television content search functionality to deliver highly relevant and very targeted advertising messages to those viewers who are most interested in getting them.
TiVo Product Watch meets the needs of consumers who can seek commercial information and advertising content relevant to them, and marketers benefit because they are serving highly targeted customers in a way never available to them before: with the user "asking" for the commercials!
More information..
May 09, 2006 - Advertising search allows consumers to voluntarily seek and access personally selected commercial information (ads) on product and services they are interested in.TiVo, the company that pioneered a brand new category of television-ads skipping products with the development of the first commercially available digital video recorder (DVR) which allows individuals to select and watch their favourite television programming when and where they want to, has just announced the launch of its new advertising search product named 'TiVo Product Watch' which offers advertisers an innovative new way to reach TiVo subscribers who are actively looking for commercial products and information.
We are in a new video/television era, where consumers not only expect to have greater choice and more control, but actually proactively demand it. Advertising search provides the means to place the user once again in the control seat, even when it comes to television advertising, a daily experience on which television viewers had lost all of their controls.
Search advertising, which means the ability for the user to select and watch advertising messages according to her preferences, allows advertisers to spend their money much more effectively and efficiently than traditional ads fired at millions of uninterested viewers could.
By providing searchable ads content in highly requested consumer categories, TiVo Product Watch leverages its strong television content search functionality to deliver highly relevant and very targeted advertising messages to those viewers who are most interested in getting them.
TiVo Product Watch meets the needs of consumers who can seek commercial information and advertising content relevant to them, and marketers benefit because they are serving highly targeted customers in a way never available to them before: with the user "asking" for the commercials!
More information..
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posted by Gripplly at
16:12
1 Comments:
You can also manage online campaigns and promotions through the use of advertising platforms. Benefits such as easy visibility and accessibility will surely be obtained in no time. Any topic or categories of your choice can be posted.
By
conception de sites, at 08:45
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