TiVo to Offer Video From the Internet In Brightcove Deal
on The Wall Street Journal
Nick Wingfield, May 10, 2006
TiVo Inc., in a push to add features that could help its digital video recorder stand out from rivals, reached an agreement with Brightcove Inc. that will let TiVo users download and watch video from the Internet on television sets.
Closely held Brightcove of Cambridge, Mass., will allow companies that use itssystem for distributing video over the Internet to make their shows available to TiVo users. Brightcove plans to start offering video from six to 12 programmers to TiVo users in June, though it didn't identify the programmers. The companies using Brightcove to publish video over the Internet include New York Times Co., Oxygen Network and SmartMoney, a finance magazine published by Hearst Corp. and Dow Jones & Co., publisher of The Wall Street Journal.
Financial terms weren't disclosed.
While most people watch video distributed by Brightcove on their computers, Jeremy Allaire, founder and chief executive of the company, said, "increasingly they want to be able to have the same programming...on set-top devices and portable devices." Mr. Allaire said the companies plan to eventually expand the number of content providers who can offer video to TiVo users.
For TiVo, the deal is part of an increasing effort to let its customers access content on the Internet, including digital photos and videos. TiVo's primary function remains as a digital video recorder, or DVR, a device that allows users to record cable or satellite-TV signals onto hard disks. DVRs have become popular because they let users pause live television and skip commercials.
Cable and satellite companies have begun gaining ground against TiVo with their own DVRs, forcing TiVo to come up with innovations. "I think TiVo is in a position where it has to make the TiVo box more attractive in some way than generic DVRs from your cable operator," says Josh Bernoff, an analyst at Forrester Research.
TiVo declined to say whether it is seeking similar deals with other providers of Internet video, though a spokesman said the relationship with Brightcove isn't exclusive.
Nick Wingfield, May 10, 2006
TiVo Inc., in a push to add features that could help its digital video recorder stand out from rivals, reached an agreement with Brightcove Inc. that will let TiVo users download and watch video from the Internet on television sets. Closely held Brightcove of Cambridge, Mass., will allow companies that use itssystem for distributing video over the Internet to make their shows available to TiVo users. Brightcove plans to start offering video from six to 12 programmers to TiVo users in June, though it didn't identify the programmers. The companies using Brightcove to publish video over the Internet include New York Times Co., Oxygen Network and SmartMoney, a finance magazine published by Hearst Corp. and Dow Jones & Co., publisher of The Wall Street Journal.Financial terms weren't disclosed.
While most people watch video distributed by Brightcove on their computers, Jeremy Allaire, founder and chief executive of the company, said, "increasingly they want to be able to have the same programming...on set-top devices and portable devices." Mr. Allaire said the companies plan to eventually expand the number of content providers who can offer video to TiVo users.
For TiVo, the deal is part of an increasing effort to let its customers access content on the Internet, including digital photos and videos. TiVo's primary function remains as a digital video recorder, or DVR, a device that allows users to record cable or satellite-TV signals onto hard disks. DVRs have become popular because they let users pause live television and skip commercials.
Cable and satellite companies have begun gaining ground against TiVo with their own DVRs, forcing TiVo to come up with innovations. "I think TiVo is in a position where it has to make the TiVo box more attractive in some way than generic DVRs from your cable operator," says Josh Bernoff, an analyst at Forrester Research.
TiVo declined to say whether it is seeking similar deals with other providers of Internet video, though a spokesman said the relationship with Brightcove isn't exclusive.
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