ViTrue Industry News - September 18, 2006

ONLINE PRINT NEWS


ViTrue

For Super Bowl Ad, Doritos Turns to Users
on AdWeek
by Brian Morrissey, September 15, 2006


User-generated Content

Turned On By, But Not Tuned In To, Current
on Multichannel News
by Tom Steinert-Threlkeld, September 18, 2006


Web videos a potent tool
on Kansas City Star
by Paul Crocetti, September 16, 2006


User-Generated Content is This Year's Product Placement
on Brandweek
by Todd Wasserman, September 15, 2006


Consumer-Generated Content

Super Bowl Is Turning Into Consumer's Ad Game
on MediaPost Publication
by Sarah Mahoney, September 15, 2006


Social Networking

Not in the Real World Anymore
on New York Times
by Richard Siklos, September 18, 2006


A Social Revolution! "What are YOU doing tonight?"
on PR Leap, September 16, 2006


MySpace Rolls Out 'Black Carpet' for Movies
on AdWeek
by Brian Morrissey, September 15, 2006


YouTube

Viral Ads: It's an Epidemic
on Fortune
by Devin Leonard, September 18 2006


YouTube signs partnership with Warner Music
on Reuters
by Yinka Adegoke, September 18, 2006


YouTube, Warner Music to Share Revenue in Advertising Agreement
on Wall Street Journal
by Kevin J. Delaney and Ethan Smith, September 18, 2006


Warner to open video library to YouTube
on Financial Times
by Joshua Chaffin & Kevin Allison , September 18, 2006


Truth or illusion: What's real on YouTube?
on CNET.com
by Chris Stevens, September 18, 2006


Google, YouTube: multi-billion dollar 'fair-use' risky bets
on ZDNet
by Donna Bogatin, September 18, 2006


Consumer prices
on Inside Bay Area, September 16, 2006


Google Video

Can't Keep That Date With Must-See TV? Sign On and Tune In
on Washington Post
by John Maynard, September 18, 2006


INTERNET NEWS

Social Network Marketing: Know What You're Getting Into
on ClickZ
by Sean Carton, September 18, 2006


AOL to send movies to your TV
on TechCrunch
by Marshall Kirkpatrick , September 17, 2006


Warner to license music in YouTube videos
on TechCrunch
by Marshall Kirkpatrick, September 17, 2006


This Week in Social Networking
on Mashable!
by Pete Cashmore, September 16, 2006


CBS Offers Ad-Supported VOD for Free
on Advertising Age
by Steve McClellan, September 15, 2006


MySpace Members First to See 'Borat' Film
on VOX!, September 15, 2006


MTVN Gets Universal Mobile Video Content Rights
on VOX!, September 15, 2006


ClickCaster - Simple Podcasting and Video Blogging
on Mashable!
by Pete Cashmore, September 15, 2006


Flixn Launches - Webcam Video Codes for MySpace
on Mashable!
by Pete Cashmore, September 15, 2006


Must-See Computer Screens
on Advertising Age
by , September 14, 2006