Nielsen//Netratings to Present Research Examining Consumer Generated Media
on Adrants, June 2, 2006
Jon Gibs, senior director of media with Nielsen//NetRatings, a global leader in Internet media and market research, will present exclusive research entitled "Mash-Up Media: My.Internet" at this year's Digital Marketing Conference on June 8-9, 2006 at New York City's Marriott Marquis hotel.
The research, presented at 10:30 a.m. on June 8, will address how publishers and advertisers are being affected by consumer-generated media or, as Gibs coined it - "My.Internet." The presentation will include how this new type of media fragmentation affects consumer engagement with publishers and what types of new advertising models are open to agencies and advertisers. Session attendees will learn about the challenges that are associated with "My.Internet," how it has already changed the online media space, and what we should expect in the coming year.
"The top 10 social networking sites have collectively grown 47 percent year over year, proving that social networking sites like MySpace, Blogger and YouTube are no fad," said Gibs. "The content is relatively inexpensive and it is truly an interactive medium. We've compared it to reality programming - only everyone who wants to can participate. This is an interesting space to monitor because as competition flourishes, these sites will constantly need to offer new content and capabilities in order to compete."
This year's Digital Marketing Conference boasts attendance and participation from thought leaders from the hottest interactive media companies in the industry, including this year's Platinum and General Session sponsor, CNET Networks, the global media company.
Jon Gibs, senior director of media with Nielsen//NetRatings, a global leader in Internet media and market research, will present exclusive research entitled "Mash-Up Media: My.Internet" at this year's Digital Marketing Conference on June 8-9, 2006 at New York City's Marriott Marquis hotel.The research, presented at 10:30 a.m. on June 8, will address how publishers and advertisers are being affected by consumer-generated media or, as Gibs coined it - "My.Internet." The presentation will include how this new type of media fragmentation affects consumer engagement with publishers and what types of new advertising models are open to agencies and advertisers. Session attendees will learn about the challenges that are associated with "My.Internet," how it has already changed the online media space, and what we should expect in the coming year.
"The top 10 social networking sites have collectively grown 47 percent year over year, proving that social networking sites like MySpace, Blogger and YouTube are no fad," said Gibs. "The content is relatively inexpensive and it is truly an interactive medium. We've compared it to reality programming - only everyone who wants to can participate. This is an interesting space to monitor because as competition flourishes, these sites will constantly need to offer new content and capabilities in order to compete."
This year's Digital Marketing Conference boasts attendance and participation from thought leaders from the hottest interactive media companies in the industry, including this year's Platinum and General Session sponsor, CNET Networks, the global media company.
posted by Gripplly at
16:24
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