Analysts Predict Mobile Video Success
on iMedia Connection
by Roger Park, June 23,2006
Researchers are predicting that the market for mobile television, although still in its early stages, is predicted to grow within the next few years.
The Broadcast and Unicast Mobile TV Services study predicts upwards to 500 million international mobile TV subscribers by 2011. Jupiter Research forecasts that the American mobile video market will generate $501 million by 2010.
"An ad-supported business model would be similar to how television is today-- when you're getting content on your phone you'll be watching ads as well as the broadcast programming. The advertising model lets advertisers reach out to mobile phone users. This is a way to reach users who are more on-the-go and not sitting at home in their living rooms," Deborah Wilcox, a partner with Baker & Hostetler LLP and mobile industry analyst, told PC Magazine.
by Roger Park, June 23,2006
Researchers are predicting that the market for mobile television, although still in its early stages, is predicted to grow within the next few years.The Broadcast and Unicast Mobile TV Services study predicts upwards to 500 million international mobile TV subscribers by 2011. Jupiter Research forecasts that the American mobile video market will generate $501 million by 2010.
"An ad-supported business model would be similar to how television is today-- when you're getting content on your phone you'll be watching ads as well as the broadcast programming. The advertising model lets advertisers reach out to mobile phone users. This is a way to reach users who are more on-the-go and not sitting at home in their living rooms," Deborah Wilcox, a partner with Baker & Hostetler LLP and mobile industry analyst, told PC Magazine.
posted by Gripplly at
12:40
0 Comments:
Post a Comment
<< Home