Telephia Mobile TV Audience Measurement
on iMedia Connection
by Roger Park, May 25,2006
Telephia announced the launch of a mobile television user measurement panel.
The company will begin by tracking users of the current unicast-based services (e.g., the MobiTV-based offerings on Sprint and Cingular Wireless, and Verizon's V CAST service).
The average U.S. mobile TV subscriber spends $40 a month more on wireless services than non-TV subscribers, according to Telephia's research.
Sid Gorham, president and CEO, Telephia says, "To execute successfully on this exciting opportunity, the industry needs detailed research that tracks the evolving behavior and preferences of the mobile TV user. Our clients are particularly interested in using audience measurement data to target advertising and interactive commerce."
by Roger Park, May 25,2006
Telephia announced the launch of a mobile television user measurement panel.The company will begin by tracking users of the current unicast-based services (e.g., the MobiTV-based offerings on Sprint and Cingular Wireless, and Verizon's V CAST service).
The average U.S. mobile TV subscriber spends $40 a month more on wireless services than non-TV subscribers, according to Telephia's research.
Sid Gorham, president and CEO, Telephia says, "To execute successfully on this exciting opportunity, the industry needs detailed research that tracks the evolving behavior and preferences of the mobile TV user. Our clients are particularly interested in using audience measurement data to target advertising and interactive commerce."
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