Accipiter's Self Serve Ad Solution
on iMedia Connection
by Roger Park,May 18,2006
Accipiter Solutions, Inc. has launched AdMarket, an automated inventory management solution that helps web publishers create an ad marketplace for advertisers to bid for placement.
The self-serve AdMarket allows publishers to establish their own rate structures, placement categories, page and content areas.
"AdMarket is unique from other CPC solutions because it gives publishers direct influence on advertisers, the ability to control bidding rates, and importantly, full disclosure on revenue share. We are pleased to offer a self-service advertising solution with the features publishers need to create additional targeted advertising inventory and in many cases, reclaim valuable inventory they may have previously allocated to a non-personalized CPC network," says Brian Handly, CEO, Accipiter.
by Roger Park,May 18,2006
Accipiter Solutions, Inc. has launched AdMarket, an automated inventory management solution that helps web publishers create an ad marketplace for advertisers to bid for placement.The self-serve AdMarket allows publishers to establish their own rate structures, placement categories, page and content areas.
"AdMarket is unique from other CPC solutions because it gives publishers direct influence on advertisers, the ability to control bidding rates, and importantly, full disclosure on revenue share. We are pleased to offer a self-service advertising solution with the features publishers need to create additional targeted advertising inventory and in many cases, reclaim valuable inventory they may have previously allocated to a non-personalized CPC network," says Brian Handly, CEO, Accipiter.
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